FUFA Market
Brand Identity
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Personal Project
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2020
Founded in Taichung in 2004, FUFA MARKET have became famous for a pair of vintage and innovative
Hakka flower shoes. The selling point of their shoes is handmaded in Taiwan.
The compressed and extensed logo type represents this historical brand can always keep a dynamic balance
between retro and innovation. The patterns feature Hakka floral fabric in a monochrome modern style.
